Even right now, even with everything, we need to amp up our workplaces like never before. Culture keeps us together — but you can’t create a great culture if you’re not leading like a rockstar, and treating your employees like MVPs. So many organizations are morphing right now into remote and fragmented workforces — by necessity. But we’re really looking for the glue that will keep us together. Tell you what we all need to keep the beat: Culture. A culture that celebrates empathy, emotional intelligence, innovation, alignment and growth Culture is a dynamic reality that can make our people feel awesome and want to keep on rocking. Or, it can make them want to go join another band.
Culture also sets us on a course for the future. And all the organizations I know are obsessed with what the future holds. Culture helps us attract the next superstars to our organization, helps the leaders connect with the rest of the workforce, and supports the employees who have the promise to really go the distance and be the next leaders. And that’s what Jim Knight is all about. He’s a standout expert on workplace cultures and rockstar leaders. So we’re going to talk as well about how you can become that leader — who creates an amazing workplace culture, embodies it, and keeps it evolving, current, and sustaining for the long-term. And hey, we love those bands that have stood the test of time and stayed relevant through the decades, am I right?
Business readiness has taken on a whole new meaning right now as we grapple with an absolutely massive upheaval facing our lives as well as our work. Even a month ago we were discussing the importance of digital workspaces and remote capabilities as a key item on the wish list. Today it’s a necessity. We need to provide a structure for our employees to do their best work no matter where they are. This is a tremendous challenge for leaders and managers: how can we maintain continuity, support and sustain productivity, and adapt, really, on a dime? What it takes is incredible innovation and ingenuity. But the good news is we don’t have to reinvent the wheel. There are powerful and effective ways to provide central, interconnected workspaces, maintain communications and stay secure, by shifting to digitally empowered solutions that keep us ready for nearly anything. Being business ready is on everyone’s minds, and I’m thrilled that today I’m talking to someone who knows how to help. We’re talking to Tim Minahan, the Executive Vice President, Business Strategy and Chief Marketing Officer (CMO) CITRIX, about the importance of business readiness — and the best approaches to achieving it. Flexibility, adaptability — it’s like gymnastics for business. But it’s also a matter of survival. This podcast is sponsored by Citrix.
Today internal communication is transforming right before our eyes and ears. It’s getting a powerful boost from new technologies such as AI, augmented and virtual realities, and changing not only what we say but how we say it. The future of communication — even how we reach out to each other — and everyone in our organizations — is going to see rapid growth and radical improvements. In fact we’re already experiencing them today.. We’re talking to organizational communication expert Shel Holtz, a pioneer in the field who’s now the Director of Internal Communications for WEBCOR Builders in California. He’s been pushing us forward ever since we started using the intranet (you’ll find out why) and is here today to talk about how new technologies are transforming communication — and why we’re never turning back.
Today’s #WorkTrends podcast is about partnering Marketing and HR for phenomenal talent strategies. It’s a powerful alchemy that happens when Marketing and HR teams align to attract, engage and retain talent. We’ve all seen an expansion in scope and role of both the Chief Culture and Talent Officer: both roles are increasingly held accountable for strategic business growth — but we haven’t always had a great roadmap for joining them together. Well, Now’s the time. Unemployment at an all-time low, and candidate as well as employee expectations mean you’ve got to be really smart about how to attract and retain people. It’s never been more important for marketing and HR teams to combine forces.
Today’s guests, Diane Adams, Sprinklr Chief Culture and Talent Officer and Grad Conn, Sprinklr Chief Experience & Marketing Officer, are here to lay it all out for us — and talk about the approaches they’ve used at Sprinklr to bring in, inspire, and to be honest, keep top talent. They’re passionate about the crossover of marketing and HR to create an amazing workplace culture — and about how marketing techniques that keep engaging customers can be utilized so effectively when it comes to talent.