Business readiness has taken on a whole new meaning right now as we grapple with an absolutely massive upheaval facing our lives as well as our work. Even a month ago we were discussing the importance of digital workspaces and remote capabilities as a key item on the wish list. Today it’s a necessity. We need to provide a structure for our employees to do their best work no matter where they are. This is a tremendous challenge for leaders and managers: how can we maintain continuity, support and sustain productivity, and adapt, really, on a dime? What it takes is incredible innovation and ingenuity. But the good news is we don’t have to reinvent the wheel. There are powerful and effective ways to provide central, interconnected workspaces, maintain communications and stay secure, by shifting to digitally empowered solutions that keep us ready for nearly anything. Being business ready is on everyone’s minds, and I’m thrilled that today I’m talking to someone who knows how to help. We’re talking to Tim Minahan, the Executive Vice President, Business Strategy and Chief Marketing Officer (CMO) CITRIX, about the importance of business readiness — and the best approaches to achieving it. Flexibility, adaptability — it’s like gymnastics for business. But it’s also a matter of survival. This podcast is sponsored by Citrix.