Frontline workers are burned out and scared, and many are thinking of quitting their jobs. Yet their organizations still rely on them to do essential work. And if workplaces want to avoid a brain drain from the front lines, it’s time to invest in frontline employees.
Among other things, that means recognizing the unique struggle of frontline employees, providing support to push back against burnout, skills training to help adapt to the future of work, and a targeted effort to drive better performance. That way, you can continue to support the communities who rely on you.