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TalentCulture #WorkTrends

Welcome to #WorkTrends - a weekly podcast hosted by Meghan M. Biro, one of today's foremost "world of work" experts. Get all the insights you need to navigate the rapidly changing world of work, with fresh insights from "hot topic" interviews with a spectrum of HR practitioners and technology innovators. Tune-in anytime. Then join us live on social media - just use the hashtag #WorkTrends to find us and keep the conversation going!
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Now displaying: Page 1
Feb 28, 2020

Today’s #WorkTrends podcast is about employer brands: getting behind the hype and actually committing to a walking the talk. Employer brands are understood as being a key driver for attracting great talent and engaging employees, let alone inspiring them to stay with your company and feel proud of it. But we need to be a lot better about shaping a brand and maintaining it through policies, deeds and actions, not just messaging. Messaging without actionable follow-through won’t cut it. Further, the quick reaction time of millennials and Generation Z when it comes to hype versus reality will cost employers more and more. As digitally savvy talent builds their careers and enters the workforce, they seek employers who mean what they say. Today’s guest, Debra Ruh (ROO) is here to talk about how employers can better stand behind their values. As she says, you don’t get to call yourself the Employer of Choice — your employees do. Debra is the CEO and Founder of Ruh Global IMPACT, which focuses on Global Disability Inclusion Strategies, Digital Marketing, and Branding among many other services; and Cofounder of the award-winning #AXSChat.

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