Today’s #WorkTrends podcast is about employer brands: getting behind the hype and actually committing to a walking the talk. Employer brands are understood as being a key driver for attracting great talent and engaging employees, let alone inspiring them to stay with your company and feel proud of it. But we need to be a lot better about shaping a brand and maintaining it through policies, deeds and actions, not just messaging. Messaging without actionable follow-through won’t cut it. Further, the quick reaction time of millennials and Generation Z when it comes to hype versus reality will cost employers more and more. As digitally savvy talent builds their careers and enters the workforce, they seek employers who mean what they say. Today’s guest, Debra Ruh (ROO) is here to talk about how employers can better stand behind their values. As she says, you don’t get to call yourself the Employer of Choice — your employees do. Debra is the CEO and Founder of Ruh Global IMPACT, which focuses on Global Disability Inclusion Strategies, Digital Marketing, and Branding among many other services; and Cofounder of the award-winning #AXSChat.
Today on the #WorkTrends podcast we’re talking about candidate experience — and why it’s so important for companies to understand its importance and value. Companies that work on shaping a great candidate experience are notably ahead of the curve when it comes to not only employee engagement and performance, but also an increased customer base, more, and better employee referrals, higher revenue streams and a positive social presence — all of which in turn contribute to a higher profile, more appealing employer brand. And so it goes. Our guest is TalentCulture’s good friend and colleague Kevin Grossman, who has been instrumental in how we perceive candidate experience and everything it entails. He’s bringing with him the results of the 2019 North American Research Report — and this is information we all need.
Today’s #WorkTrends podcast is about one of the most important but least understood endeavors any employer has to consider: How to effectively create an attractive but authentic employer brand. Getting that right takes clear strategy and clear thinking. It also takes a commitment to seeing your employer brand as a holistic journey, not just a “one and done” task. And there’s no one better than our guest, Susan Lamotte in terms of a savvy tour guide to navigate this journey. Susan is the founder and CEO of exaqueo (ex-ack-we-o), a premier employer brand experience firm.
Get the message: email’s not dead in 2020. In fact, it’s alive and well — and while we can run our businesses without it, we do need to improve how we’re using it. According to today’s #WorkTrends guest, Bruce Mayhew, better etiquette depends on three best practices. Bruce is a corporate and executive consultant who wants to help us all to be better at emailing. He’s on #WorkTrends to talk about why we can barely stand looking at our inbox — and how to write email that don’t add to the information overload, and not only get read, but responded to. Imagine that.